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All Journal Jurnal Mirai Management Jurnal Manajemen SEIKO : Journal of Management & Business YUME : Journal of Management MANAJEMEN DEWANTARA
Zainal Ruma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Journal : MANAJEMEN DEWANTARA

 1 
PENGARUH SEGMENTASI TARGETING DAN POSITIONING TERHADAP PENINGKATAN VOLUME PENJUALAN MOBIL MEREK PAJERO SPORT DI PT. BOSOWA BERLIAN MOTOR KOTA MAKASSAR Basri Basri; Burhanuddin; Muh. Ichwan Musa; Romansyah Sahabuddin; Zainal Ruma
MANAJEMEN DEWANTARA Vol 7 No 2 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i2.14509

Abstract

This study aims to determine the effect of segmentation, targeting and positioning on increasing sales volume. The data collection technique was carried out by means of interviews and questionnaires to consumers who bought Pajero sports cars at PT. Bosowa Berlian Motor, Makassar City, with a population of 227 people and a sample of 70 people. The method used is multiple linear regression using the SPSS application. The test used in this research is instrument test. Based on the results of this study using multiple linear regression analysis, the regression equation Y= 17.331+0.475.X1+(-0.365).X2+0.288.X3+e. The indicators in this study are valid and the variables are reliable. As for the classical assumption, it is said that all indicators are declared normally distributed and have a significant linear correlation value between each independent variable and the dependent variable, on the magnitude of the influence of Segmentation, Targeting and Positioning each of which has a positive direction and some are negative as well as significant in its influence on the increase in sales volume of Mitsubishi Pajero Sport brand cars at PT. Bosowa Berlian Motor Makassar City.
PENGARUH KOMPENSASI DAN KOMITMEN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PT. SEMEN INDONESIA UNIT TONASA DI KABUPATEN PANGKEP Thoriq Khatam Alamsyah; Romansyah Sahabuddin; Ahmad Ali; Zainal Ruma; Uhud Darmawan Natsir
MANAJEMEN DEWANTARA Vol 7 No 2 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i2.14510

Abstract

This study aims to determine the effect of compensation, work commitment on employee job satisfaction, this study uses primary data obtained by distributing questionnaires to the managers of PT. Semen Indonesia (Persero) Unit Tonasa with a population of 138 people and a sample of 103 people. The multiple analysis method using the SPSS application used in this study is an instrument test. This study used a quantitative approach and was analyzed using multiple linear regression analysis with the help of SPSS 25 data processing to prove three hypotheses. The results of this study prove that the compensation variable has a significant effect on job satisfaction, t count > ttable, which is 3.195 > from T table of 1.983. The commitment variable has a significant effect on job satisfaction because the tcount > ttable is where 2.916 > 1.983. Based on the results of this study it is also known that the independent variables jointly or simultaneously have a significant effect on the dependent variable, namely the performance of employees at PT. Semen Indonesia Unit Tonasa in Pangkep Regency. Therefore, if work motivation and compensation continue to be improved, then of course it will improve employee performance to be more optimal.
PENGARUH ESENSI PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK MITSUBISHI XPANDER PADA PT. BOSOWA DI KOTA MAKASSAR Siti Rahmah; Romansyah Sahabuddin; Muh. Ichwan Musa; Zainal Ruma; Uhud Darmawan Natsir
MANAJEMEN DEWANTARA Vol 7 No 2 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i2.14511

Abstract

This study aims to (1) determine the effect of brand awareness on purchasing decisions, (2) determine the effect of brand loyalty on purchasing decisions, (3) determine the influence of brand awareness and brand loyalty jointly on purchasing decisions at PT.Bosowa in Makassar city . The data used in this study are primary and secondary data with a total sample of 83 respondents. This study used a quantitative approach and was analyzed using multiple linear regression analysis with the help of SPSS 25 data processing to prove three hypotheses. The results of this study prove that the Brand Awereness variable has a significant effect on Purchase Decisions with the value of t count > t table where 2.871 > from T table of 1.664. The brand loyalty variable has a significant effect on purchasing decisions because the value of t count > t table is where 2.872 > 1.664. Based on the results of this study it is also known that the independent variables jointly or simultaneously have a significant effect on the dependent variable, namely the purchase decision at PT.Bosowa in Makassar City. Therefore, if Brand Awereness and Brand loyalty are continuously improved, then of course it will improve purchasing decisions to be more optimal.
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA AIR MINUM DALAM KEMASAN (AMDK) 3V Chessa Dessayanatasya Nursaid; Agung Widhi Kurniawan; Muh. Ichwan Musa; Romansyah Sahabuddin; Zainal Ruma
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Marketing Mix (Product, Price, Promotion, Place) on Purchasing Decisions at AMDK 3V KPRI UNM. The data used in this study are primary and secondary data with a total sample of 100 respondents. This study uses a quantitative approach and uses multiple linear regression analysis using SPSS 25 to prove the five hypotheses. The results showed that the t count of the product variable had a significant effect of 3.333 > t table of 1.985. The price variable is not valid but has a significant effect with a t-value of -4.003 < t-table of 1.985. The promotion variable has a significant effect with a t count of 3.371 > t table of 1.985. The place variable has a significant effect with a calculated t value of 3.284 > t table of 1.985. Based on the F test simultaneously on product, price, promotion, and place variables on purchasing decisions on 3V bottled water consumers with F count of 10.832 this shows F count (10.832) > F table (2.467) then Ho is rejected and Ha is accepted. The results of the study prove that the product, price, promotion and place variables together have an influence and are significant on the purchasing decision variable (dependent) on AMDK 3V.
Co-Authors A. Fadel Muhammad Abdi Akbar Idris Agung Kurniawan Agung Widhi Kurniawan Ahmad Ali Al Farishy Hafidh Attamimi Andika Sunarya Anwar Anwar Astuti Astuti Basri Basri Burhanuddin Burhanuddin Burhanuddin Chessa Dessayanatasya Nursaid Elis Rahayu Putri Fatmawati A. Rahman Febri Yulianti Hasni Amaliyah Khaerdar Syahrul Muh. Fajrin Nurman Nurman Nurul Auliyah Sukri Rezky Ramadhani Romansyah Sahabuddin Siti Rahmah Thoriq Khatam Alamsyah